The objective of this image series, inspired by the universe of Dries Van Noten fragrances, was to recreate, using generative AI tools, the aesthetic and visual language of a high-end lifestyle editorial shoot.
The project aimed to explore the ability of AI tools to create images that feel emotionally engaging, avoiding an overly polished or artificial look by paying close attention to details, natural imperfections and the atmosphere of each scene.
Year
2026
Roles
Artiste IA, Directeur Artistique IA, Directeur Artistique
Agency
Sergent Production
Team
Production : Alex Lagente
Direction Artistique : Pauline&Fanny
IA Art : Fanny Sage
Art Director
Brands
Viktor & Rolf, Valentino Beauty, Prada Beauty, Nina Ricci, YSL beauty, Lancôme, Cacharel, Givenchy, Hennessy, Diesel, Armani Beauty, L'Oréal Paris, Biotherm
collaborate with Fanny
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