Since 2019 Preston Chaplin has worked on every Super Bowl spot Google produced in-house through Creative Lab, including Loretta, Fixed on Pixel, Javier in Frame, Dream Job and New Home (Super Bowl LX, 2026), ranked No. 1 in the Kellogg School's Super Bowl Advertising Review. For New Home he rendered hundreds of AI images of the family's new house and retouched the finals; on the earlier spots he retouched the still photography. For "Planning a Quick Getaway?" (2025) he rendered and retouched the AI stills of the turkey that Google's motion team animated.

  • Client

    Google

  • Année

    2026

  • Rôles

    Photographe IA, Retoucheur Créatif, Retoucheur Photo

  • Agence

    Google Creative Lab

Preston

Photographe

Preston

Photographe

Parutions et disctinctions

New Home (Google, Super Bowl LX, 2026): No. 1 in the Kellogg School's Super Bowl Advertising Review Loretta (Google, Super Bowl LIV, 2020): rated the most effective ad of Super Bowl LIV Planning a Quick Getaway? (Google, 2025): covered by MediaPost, 9to5Google and Android Central as Google's first fully AI-generated ad Positive Sum (Emerson Collective): retouching for every volume of the annual magazine

Marques

Google, YouTube, Rolex, Estée Lauder, Clinique, Calvin Klein, Victoria's Secret, BMW, SkinCeuticals, Sally Hansen, Dunhill, Harman Kardon, Don Julio, Absolut, Emerson Collective

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