For Google Gemini's Get on the Wall World Cup campaign, a partnership with the England senior men's team that invited fans to create their own mural pictures with Gemini, Preston Chaplin retouched the fan-portrait murals and built the high-resolution files for the player murals. He carried the Gemini-generated artwork to finished, paint-ready files up to 52,000 pixels wide, the largest files he has ever delivered. The files were printed in sections and hand-painted by graffiti artists onto building-scale walls across London, including Highbury and Mare Street.

  • Client

    Google Gemini

  • Year

    2026

  • Roles

    Retoucheur Créatif, Retoucheur Photo

Preston

Photographer

Preston

Photographer

Publications and awards

New Home (Google, Super Bowl LX, 2026): No. 1 in the Kellogg School's Super Bowl Advertising Review Loretta (Google, Super Bowl LIV, 2020): rated the most effective ad of Super Bowl LIV Planning a Quick Getaway? (Google, 2025): covered by MediaPost, 9to5Google and Android Central as Google's first fully AI-generated ad Positive Sum (Emerson Collective): retouching for every volume of the annual magazine

Brands

Google, YouTube, Rolex, Estée Lauder, Clinique, Calvin Klein, Victoria's Secret, BMW, SkinCeuticals, Sally Hansen, Dunhill, Harman Kardon, Don Julio, Absolut, Emerson Collective

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