A fashion story photographed and retouched by Preston Chaplin. Alongside a career retouching other photographers' images, he has shot his own editorial fashion for years, directing, lighting and finishing every frame himself. Black and white, theatrical single-source light, fabric held against near-black, and detail carried from the brightest fold to the deepest shadow. Planned at the camera, finished by hand.

  • Year

    2008

  • Roles

    Photographe, Retoucheur Créatif, Retoucheur Photo

Preston

Photographer

Preston

Photographer

Publications and awards

New Home (Google, Super Bowl LX, 2026): No. 1 in the Kellogg School's Super Bowl Advertising Review Loretta (Google, Super Bowl LIV, 2020): rated the most effective ad of Super Bowl LIV Planning a Quick Getaway? (Google, 2025): covered by MediaPost, 9to5Google and Android Central as Google's first fully AI-generated ad Positive Sum (Emerson Collective): retouching for every volume of the annual magazine

Brands

Google, YouTube, Rolex, Estée Lauder, Clinique, Calvin Klein, Victoria's Secret, BMW, SkinCeuticals, Sally Hansen, Dunhill, Harman Kardon, Don Julio, Absolut, Emerson Collective

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