An AI fashion editorial: believable young people on a set built from plain plaster geometry (steps, a column, a cylinder, a slab with an overhang), all of it one matte bone grey, so the skin and the wardrobe carry the only colour. Real skin, real faces, caught mid-moment: three in a line under the overhang, two absorbed in something out of frame, one mid-laugh with a knit half over her head, then three singles on the set.

  • Year

    2026

  • Roles

    Artiste IA, Photographe IA

Preston

Photographer

Preston

Photographer

Publications and awards

New Home (Google, Super Bowl LX, 2026): No. 1 in the Kellogg School's Super Bowl Advertising Review Loretta (Google, Super Bowl LIV, 2020): rated the most effective ad of Super Bowl LIV Planning a Quick Getaway? (Google, 2025): covered by MediaPost, 9to5Google and Android Central as Google's first fully AI-generated ad Positive Sum (Emerson Collective): retouching for every volume of the annual magazine

Brands

Google, YouTube, Rolex, Estée Lauder, Clinique, Calvin Klein, Victoria's Secret, BMW, SkinCeuticals, Sally Hansen, Dunhill, Harman Kardon, Don Julio, Absolut, Emerson Collective

collaborate with Preston

An idea? A project?
Simply drop us a line to chat about it, and we’ll shape together the right solution for you.

brief his agent