One lipstick, an invented line in a gold case and ten shades, made with AI as a cosmetics campaign. Six frames: the lipstick alone on white, the tip freshly cut; rows of red tips in hard light; the ten shades in a row, reds to nudes, each mirrored in the acrylic; one nude among the reds; the lipstick worn, its cap off; and reds seen from above as the other nine shades pour in and stack, also as a 47-second loop. The same gold case and ten shades in every frame, no people, no hands, no marks.

  • Year

    2026

  • Roles

    Artiste IA, Photographe IA

Preston

Photographer

Preston

Photographer

Publications and awards

New Home (Google, Super Bowl LX, 2026): No. 1 in the Kellogg School's Super Bowl Advertising Review Loretta (Google, Super Bowl LIV, 2020): rated the most effective ad of Super Bowl LIV Planning a Quick Getaway? (Google, 2025): covered by MediaPost, 9to5Google and Android Central as Google's first fully AI-generated ad Positive Sum (Emerson Collective): retouching for every volume of the annual magazine

Brands

Google, YouTube, Rolex, Estée Lauder, Clinique, Calvin Klein, Victoria's Secret, BMW, SkinCeuticals, Sally Hansen, Dunhill, Harman Kardon, Don Julio, Absolut, Emerson Collective

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