Positive Sum is Emerson Collective's annual magazine, and Preston Chaplin has handled retouching and finishing for every volume, every image, cover to cover. Contributing photographers deliver their own work; Preston's job is the pass that makes a volume whole: consistency across shoots, extensions where layouts demand them, and finishing that holds a single standard throughout. One volume a year since the first, a relationship measured in whole publications, not single images.

  • Client

    Emerson Collective

  • Year

    2025

  • Roles

    Retoucheur Créatif, Retoucheur Photo

Preston

Photographer

Preston

Photographer

Publications and awards

New Home (Google, Super Bowl LX, 2026): No. 1 in the Kellogg School's Super Bowl Advertising Review Loretta (Google, Super Bowl LIV, 2020): rated the most effective ad of Super Bowl LIV Planning a Quick Getaway? (Google, 2025): covered by MediaPost, 9to5Google and Android Central as Google's first fully AI-generated ad Positive Sum (Emerson Collective): retouching for every volume of the annual magazine

Brands

Google, YouTube, Rolex, Estée Lauder, Clinique, Calvin Klein, Victoria's Secret, BMW, SkinCeuticals, Sally Hansen, Dunhill, Harman Kardon, Don Julio, Absolut, Emerson Collective

collaborate with Preston

An idea? A project?
Simply drop us a line to chat about it, and we’ll shape together the right solution for you.

brief his agent